Why You're NOT Keeping Clients

Have you ever thought to yourself, “What more can I do to fill up my books!?” This is a question that many Glow Bosses in our Beauty Business Babes community have expressed when on the search for answers to building their clientele and, trust me queen, I GET IT! The thought of being booked and busy is the goal for SO many of us who are building our spray tan businesses. However, there’s one thing I want you to understand when sorting through the task of growing your clientele: fostering client retention should be at the top of your priority list. What many sunless biz owners take for granted is the power that small gestures can make to the overall client experience. So much so, that these gestures become memorable pieces of your client’s appointment, which will in turn, draw them back to you the next time they need to book a service!

Are you unsure about how you can elevate your client experience to help increase client retention? Here a few things to keep in mind when creating an exceptional experience for your clients so they become raving fans of your business:

1. How you made the client feel during their time with you

2. Following up with them to see how they liked their results

3. Making it clear that you care about their questions & concerns

4. Using their name

5. Bringing up topics you talked about previously

6. Going above & beyond to understand how you can best make them feel comfortable

These are just a few suggestions that can be easily integrated into what you’re already doing during your appointments, but there’s SO many small things that can genuinely make a positive impact on your clients. Don’t be afraid to get creative and be yourself! Implementing these gestures into your routine not only allows you to build a booked solid clientele of people who are obsessed with your work, but also helps to increase your average client retention! Remember, it can cost 5 times more to gain a new client than it does to retain an existing client! This is why it’s so important to put energy toward getting clients you’ve already served to want to come back to you instead of always trying to find ways to gain new clients. 

We know that building a business from the ground up is not an easy task. It takes grit, patience and a little bit of faith. What we want you to know is that you don’t have to do it alone! If you’re tired of feeling like you’re throwing spaghetti at the walls to see what sticks and ready to see real growth in your beauty biz, we have just what you need!

Our Master’s Spray Tan Certification Course is the sunless blueprint to success you've been searching for. Through our Master's Course you can dive into the sunless secrets I've used to grow my own small mobile spray tan business from $0 to a $1M/Year beauty empire. Learn how to 2x, 5x or even 10x your income at your own pace with this 100% online program! Not to mention, we’ve revamped our Master’s Course to include 60 days of exclusive group coaching through the Sunless Inner Circle Program.

What is the Sunless Inner Circle?

The Sunless Inner Circle is an exclusive 60 day coaching program that is embedded into the Spray Tan Class Master’s Certification Course

Now, when you enroll in the Master’s Course, not only do you get access to all modules, PDF’s and trainings, you also get access to 60 days of group coaching lead by the sunless queen herself, Kelly Callaghan, along with her co-coach, industry expert, Anna Hollowell

The Sunless Inner Circle only happens a few times a year! In fact, we are only running the Sunless Inner Circle ONE more time this year, so if you are an experienced sunless artist looking to:

1. Enhance your skill set through contouring and bridal tanning

2. Grow your team

3. Create systems in your business

4. Sell more memberships, packages, and retail products

5. Create more money and time freedom for yourself 

Now is the time to take inventory of where you are seeking growth in your business. Are you stuck making $3k-$6k per month in your business, but dream of reaching $8k+ months? Are you burnt out & struggling to keep the passion you once had for my business? Are you ready to delegate, systemize and automate so you can create more time & freedom in your business, but don’t know where to start?

If you answered “YES!” to these questions, the Sunless Inner Circle is where you need to be! Visit the Spray Tan Class website here to learn more about our Internationally Accredited Sunless Business Training Programs and join the Master’s Course today!

Xo,

Kelly