What is an Express or Rapid Tan

You and I both know, as a sunless artist it’s one of your main goals to offer the absolute best products and services for your clients. BUT there’s tons of information, different brands, products, and options to choose from. Trust me, I understand that it can get a bit confusing! 

Today I wanted to focus on one specific solution option for your clients that is an amazing way to not only diversify the tanning options you offer based on each client's specific lifestyle and needs, but also to increase your profits from each client that chooses to get an express tan.

So what IS an express tan? You can think of an express tan as a rapid rinse option. Now, I want you to focus on the words “rapid RINSE” because although this is an express option, it doesn’t mean that the color will develop any sooner, it just means that your client won’t have to wait the full 8-12 hours to rinse like they would with a standard spray tan solution. Which.. umh hello!? Super convenient!

 Next question:

How is this solution beneficial for you, your business AND your clients? 

Well girl, being the bronze boss that you are means that the clients you have walking through your door already know that they are receiving a high-end luxury experience from you. So staying up on the technology offered in the sunless industry through tanning solutions and products allows your clients to experience top notch service from you that will have them coming back into your tent time and time again. And that’s the ultimate goal, right?!

This solution is great for those busy boss babes (hello, aren’t we all!?). And as a business owner, it serves you well to know that people are willing to pay for convenience. 

With that being said, I have outlined a few major reasons you could offer an express tan to a client:

 Your client doesn’t want to sleep in the cosmetic bronzer...

No problem, express tan it is!

Your client has errands to do and is worried about smudging her tan...

No worries, we have an express tan.

Your client has an early morning appointment and would have to go ALL day with that fresh pre-rinse feeling. Let’s be honest girl-fran...not the most convenient or comfortable! 

But… it’s not an issue, because you have an express tan option, woohoo! 

Now that we have covered the bases on how this particular product can be a game changer for client experience in your business, let’s talk about how it benefits you and the way you make your money!

Being strategic with your service menu by offering add-on items/services and premium services with a higher price tag allows you to accumulate a few (or more than a few) extra dollars onto each service, which can add up quickly and make a huge difference in your average sale amount! That’s super exciting for you as a glow boss because offering an add-on service or upgrading a client’s tan to an express tan option can only take a few minutes of conversation in your pre-tan consultation.

Remember, you’re the expert. You know what’s going to be the best option for each client and the tan goals they’re trying to achieve!

Now you may be thinking, “Okay Kelly, an express tan sounds super bomb, but there’s so many options, which one should I choose?”

Girl. Yes. There are tons of brands that offer this type of solution. As the creator of my own solution and with the many years I’ve worked as a spray tan artist, I wanted to make sure there was a product on the market that you could use for everything in your business. That’s where Obsidian Sunless Dark/Rapid comes in! This solution will change your life as a sunless artist because it can be used as a rapid tanning solution AND a classic solution. 

If you’re interested in simplifying your life and want to know more on how to introduce Obsidian into your business, click the link below! And for my personal instruction on how to become an Obsidian pro so that your clients get the best results, head over to Spray Tan Class on Youtube!

Shop Obsidian Sunless:

Xtansunless.com 

Spray Tan Class Youtube:

https://www.youtube.com/c/KellyCallaghan 

Xo,

Kelly