Unlock Success with Sunless Beauty: The Benefits of Starting a Spray Tanning Business

In today’s beauty-obsessed world, the desire for a sun-kissed glow spans across individuals of all skin tones, races and ethnicities. The preference to have glowing skin and the growing number of people who are becoming more focused on wellness overall has led to a rise in the popularity of spray tanning as a safer alternative to tanning. More and more education has become available regarding the dangers of UV rays and the effect that it has on skin health. Not only that, but society’s fascination with keeping a youthful appearance through aesthetics treatments and procedures has created more awareness around the ways that sun exposure ages the skin more quickly. The expanded knowledge on sun damage and increase in desire for healthy living has provided an avenue for the sunless industry to continue to soar. This also paves the way for aspiring entrepreneurs to have a golden opportunity to carve their path into this billion-dollar market by becoming certified spray tan technician and running their own sunless business. In this blog we will help you discover the reasons why starting a spray tanning business can be the key to financial and time freedom, while empowering both women and men to feel confident in their skin!

Increase in Demand

As we stated previously, there’s a growing focus on the implementation of healthy lifestyles in order to achieve longevity and a youthful appearance. The aesthetics industry as a whole is booming with more and more individuals focusing on skin health and wellness. The sunless industry has come a long way with the level of quality that results in getting a faux glow. This coupled with an increase in the amount of people seeking natural-looking tans without harmful UV rays, has created a greater demand for spray tanning services.

Low Startup Costs

We all know that starting a business comes with investments in time, energy and money. Generally, most new business owners can expect to invest several thousands of dollars into getting a business launched and off the ground. However, compared to other beauty biz ventures, starting a spray tanning business requires a minimal investment, making it that much more accessible to passionate individuals who want to create something of their own with a lower budget. Many glow getters who decide to launch their own spray tan business can do so with as little as two thousands dollars as an initial investment. 

Flexible Business Models

When deciding to go off on their own in the beauty industry, many beauty-preneurs look forward to the flexibility and new-found freedom that starting their own business presents. Compared to other types of beauty businesses, launching a spray tanning business offers the freedom to choose various business models that can encompass different levels of flexibility and freedom based on each person’s desired lifestyle. Spray tan artists have the option of operating from a salon, offering mobile services, or working from a home-based studio. Each of these options allows spray tan biz owners the ability to customize their schedules and grow into new levels of their business based on the growth of their clientele. 

Rewarding & Fulfilling Work

Most of us want to spend our days doing work that fills our souls with passion and fulfillment. As an entrepreneur, one of the reasons we’ve taken the risk to open our own business is because we are seeking a life that provides us with work we genuinely enjoy. Offering a spray tanning service is unlike any other beauty service because of its quick time-frame and immediate boost in confidence it provides clients. You’ll be sure to witness time and time again the look of pure excitement when a client looks in the mirror at their fresh crisp tanline and bronze transformation. This career is one in which you can expect to create a sense of fulfillment from empowering others on a daily basis that is unmatched!

Create Lasting Client Relationships

Spray tanning is a unique beauty service because of the level of vulnerability that many of your clients will feel prior to their appointments, especially as a first time spray tanner. Through this level of vulnerability, there’s also the opportunity for you to create an inviting, comfortable and memorable experience that helps build trust, connection and long-lasting client relationships. The clients that get a great experience from their appointment with you are more likely to stick with you for all of the big events in their lives. It’s not uncommon to have clients that continue to choose you for their service throughout many big stages, from high school graduation, to their wedding day, to getting a spray tan for their baby shower. These clients trust you to help them feel more confident and beautiful in some of their biggest moments, which allows you the opportunity to build a loyal customer base through exceptional customer service.

Lucrative Income & High Profit Margins

With a solid clientele and  reputation for delivering high quality results, a spray tanning business can generate a steady, lucrative income. Also, the profit margins on spray tanning services is often higher than most beauty services because of the minimal amount of product that is used per client. In addition to high profit margins, spray tan artists who operate their business in affluent areas that appreciate luxury services are willing to pay for a quality service at a higher price point. As a savvy business owner, you even have the ability to offer retail items alongside your services to help enhance your client experience and increase your monthly income. 

State Licensing Requirements

Unlike many other beauty services, spray tanning often requires less strict licensure, making it easier and faster to get the business up and running. Most beauty services can only be operated with an esthetician or cosmetology license, however most states do not regulate spray tanning in the same way. It’s important to do your due diligence to make sure that you follow the correct requirements and regulations held by your specific area and state. However, most artists will be able to take a certification course of their choosing and get their business launched with less of an investment in time and money. 

Embarking on an entrepreneurial journey can feel overwhelming and scary in the beginning. However, when you take the leap to start a career that combines your passion for beauty with the potential for financial success, all while spreading positivity and confidence to your clients, you’re setting yourself up for a life filled with fulfilling work. If you’re ready to make the jump and get your journey as a spray tan biz owner started today, head to the Courses Tab on the Spray Tan Class website and learn about what’s offered in our Beginner’s Spray Tan Certification!

Xoxo,

Kelly