Spray Tanning vs. Self-Tanning: Which Method is Right for Your Clients?

Achieving a sun-kissed glow is a desire many of our bronze-loving babes share. Two popular methods to achieve the fresh sun-kissed glow are through spray tanning and self-tanning. While both options can provide a bronzed complexion without exposing your skin to harmful UV rays, there are important differences to consider when deciding whether to spray tan or self-tan. Most spray tan artists tend to veer away from offering self tanning products in their spray tan biz because they worry it will take away from the service they provide. However, what some artists may not realize, is that the type of clients that choose to spray tan are typically in a completely different market segment than those customers that prefer at-home DIY self tanning sessions. Therefore, including both options into your spray tan business will not only diversify your customer base, but also help in creating an additional stream of income to your business. In this blog post, we will explore the pros and cons of each method to help you recognize how each option may be viewed by current and future clients based on their preferences and lifestyle.

Spray Tanning:

1. Professional Application:

When choosing to spray tan, a client will visit a certified spray tan technician in a professional salon setting or during a mobile tanning appointment. During this appointment, the technician applies the tanning solution evenly over the client’s body using an airbrush or HVLP spray gun. When spray tanning, the client can expect to receive a level of expertise that creates an even and natural-looking tan, ensuring a consistent result. 

1. Customizable:

Spray tanning is never a one-size-fits-all option for clients. The technology in the sunless industry has come leaps and bounds from where it once was, which allows technicians to offer a customized experience for each client based on their unique skin type and tone. During a spray tanning session, the technician can discuss the desired tan shade and tailor the color to suit each client’s preferences. Spray tan clients no longer have to worry about turning out too dark or looking “orange” because of the various options that are available in professional sunless solutions. Not to mention, the process is quick, usually taking around 10-15 minutes, and can create an immediate bronzed appearance that looks natural. 

1. Expertise and Equipment:

Although many states don’t regulate spray tanning with licensure, spray tanning is still a service that requires specialized equipment and knowledge in order to achieve the most flawless results. Professional technicians are skilled in application techniques, ensuring an even tan without streaks, patches or over saturation of color. Skilled spray tan technicians will be well-versed in application on all different body types as well as how each solution option will interact with various skin types in order to cater to client’s of all races and ethnicities.

1. Higher Cost and Maintenance:

Compared to self-tanning, spray tanning tends to be more of a time and monetary investment. Client’s will need to factor in salon fees and the cost of recurring appointments to maintain the tan. Additionally, if wanting to opt for mobile tanning appointments,  the services are typically priced higher for convenience. However, this type of convenience and expertise that is provided through receiving a service from a professional can justify the higher cost for some individuals.

Self-Tanning:

1. Convenience and Cost-Effectiveness:

Self-tanning products are readily available in various forms, including lotions, mousses, sprays, and wipes. They can be purchased at drugstores, beauty retailers, online and are a great addition to the retail options within your spray tanning business. Self-tanning is popular with customers because of the ease and affordability of the products. Self tanners are able to buy their self tanning item and get multiple uses out of it. Although some customers prefer the convenience of having a professional apply the tan, these products allow customers to achieve a tan in the comfort of their own home at a lower cost compared to salon visits or mobile appointments, which is an enticing benefit to individuals who love to keep a tan all year long.

1. Control and Flexibility:

Unlike spray tanning, self-tanning provides the customer with control over the application process. The self-tanning product can be applied by the customer to specific areas, while adjusting the intensity of the tan, and experimenting with different brands and formulas. This flexibility allows customers to customize their tan application to their preference and liking. 

1. Learning Curve and Potential Challenges:

If you’ve ever self-tanned before, you know that it’s a process that takes time to perfect. Achieving a self-tanning routine that works for you requires practice to achieve a flawless application that looks natural in color and evenness throughout all parts of the body. Without professional assistance, there is a learning curve involved in avoiding streaks, uneven patches, or orange tones. There are many factors that go into getting a seamless sunless tan, including skin prep. Without proper skin prep, self-tanning products have the potential to create unnatural results. In order to avoid unevenness and unnatural tones, it’s important to exfoliate and moisturize properly before application and follow instructions diligently for the best results.

1. Maintenance and Longevity:

Self-tanning products typically last around 4-7 days, depending on factors such as product quality, skin type, and aftercare. Self-tanning results will turn out more natural and last longer with proper care, including regular exfoliation prior to applying the product and keeping skin hydrated and moisturized post application. Researching high quality products that are formulated with hydrating ingredients is an essential part in maintaining an even and long-lasting tan.

Whether your clients prefer spray tanning or self-tanning, both methods offer a safe alternative to sun exposure for achieving a beautiful tan. Spray tanning provides professional application and immediate results but can come with higher costs and more maintenance. On the other hand, self-tanning offers convenience, control, and cost-effectiveness but requires practice to achieve desired results. As a spray tan business owner, it can be beneficial to cater to each type of client by offering self-tanning products available for purchase alongside your spray tanning services. Offering self-tanning products in your sunless biz allows you to draw in the DIY tanning girlies who generally will rather tan at home than invest in a professional spray tan. Carrying these retail items also offers an option to spray tan clients as a way to prolong and touch up their spray tan at home. When deciding to offer either or both option to your clients, remember to prioritize education on proper skin preparation and communicate instructions clearly so that no matter which method your client or customers prefer, they’re able embrace a radiant, sun-kissed glow.

Xoxo,

Kelly