Make More Money With Email Marketing

Do you want to make more money in your beauty biz? I know I know, that’s a silly question - of course you do! Well today is your lucky day, my friend because I’m going to tell you how to do just that! But first I must ask you one question; do you currently use email marketing in your beauty business? And I mean REALLY use it. I don’t just mean an email you send out once a year when you’re running a promotion, I mean a consistent email newsletter that keeps you top of mind to your email list. I have always said that email marketing will change your life and your business. It’s one of the easiest and quickest things I have implemented into my business on a consistent basis AND it’s hands down the number one aspect that has made a huge difference in my sales and the relationship I have with clients. 

I heard a phrase the other day that communicated this point very well - “The money is in the mailbox.” The people who join your email list are already paying attention to the content and offers you’re putting out there. By joining your mailing list, they are essentially telling you, “Hey girl, I like what you’re doing and I want to know more about it!” Going into those people’s emails and focusing on nurturing a connection and building a relationship that fosters trust is where the money is made, babe! 

So, how do you actually go about nurturing that connection:

Tell Stories

Story telling should be something that is at the forefront of your marketing strategy when it comes to creating content because stories build connection. The stories you share in your email newsletters should have something to do with WHO YOU ARE! It doesn’t even necessarily have to be something that is business or spray tan related. You’re a business owner, but you’re also a human, so make sure you communicate quirky facts about yourself. Maybe you’re obsessed with the show Friends and every time you tan yourself you make it a self care night filled with re-runs and wine. This is a super simple little fact, but other Friends lovers will relate to you on another level when they hear that story. Small stories like that are a huge aspect to the beginning of building a relationship and trust with the people you serve. 

Talk About your WHY

When you’re first starting your business, you tend to have a specific motivation behind what you’re doing. There’s a reason you’ve decided to take the leap of faith to be a business owner.. There’s a reason why you’re passionate about your work. This reason is your “why.” Maybe your “why” has to do with wanting to provide a better life for your children or having the opportunity to create more financial and time freedom for yourself.  Whatever it is that drives you to keep going every single day, especially on those days when you question if you made the right decision to go into business for yourself, share that with your list. You can use your email newsletters to talk about where your passion stems from and why it’s so important for you to provide the best service possible to your clients. 

Communicate With Emotion

Purchasing decisions are made based on emotional urges. When you write your emails they should trigger some sort of emotion in the reader; happiness, excitement, sadness, anger, surprise, etc. When your readers feel an emotional connection with the stories you share through your email newsletters, it allows you to build trust that fosters that know-like-trust relationship. The fact of the matter is that content that creates an emotional response will also have a better conversion rate. People want to buy from people and the core to being a human being, is connection. We all want to feel seen and understood. Effectively using  your humanism is a secret weapon when it comes to selling through email.  

Implementing these few tips into your email marketing strategy will allow you to see more of the results that you’ve been hoping for. Not to mention, if you haven’t even jumped into  your email marketing journey, it’s super easy to get up and running so you can start creating more freedom in your business.. I discuss email newsletter marketing in more depth on our Spray Tan Class Youtube Channel! You can check it out here and don’t forget to subscribe for more beauty business tips!

Xoxo,

Kelly