How To Find The Right Spray Tan Products Wholesale Supplier

In previous blog posts we’ve talked a whole lot about how beneficial it is to your business to offer retail products to your clients! If you’re having clients asking what the best sunscreen, body lotion, cleanser, ect. is to help their tan stay looking flawless and you’re finding yourself sending them away to a different location to purchase those products from someone else, I need you reevaluate the mindset on that really quickly. Not only does it help bring in more money to your beauty biz when you’re offering the retail products your clients are asking about, but it also helps improve your client’s trust in you as the expert in your field and creates an overall better client experience for them. When they’re able to use all of the products you recommend to them to get the best results from their service, they’re going to be even more obsessed with their results!

If you’ve thought about offering retail products, but you haven’t pulled the trigger yet because you’re not really sure where to even start with getting the products you want, I have some good information for you today! The good news is that you don’t have to formulate and manufacture your own products in order to offer retail to your clients. You can still offer retail that you love without having to go through the time and expense of creating your own products. To do this, you will go through a company that offers their products at wholesale pricing. When you purchase something at wholesale, you are getting a larger quantity of goods at a lower price so that you can take those goods and resell them and make a profit. 

Example:

You own a spray tan salon and have clients who are always asking about the products they should be using to shower with while they have a fresh tan. With this information, you decide that you’d like to start offering a sunless safe body cleanser to your clients. Instead of going through the process of manufacturing a cleanser from scratch, you choose a company that offers wholesale items. This company will generally give you higher quantities that you can choose to order at their wholesale price. You decide that you want to put in an order for ten body cleansers. The wholesale price for this item is half the price of what it would sell at retail. Once you get the cleansers, you will resell them to your clients at the full retail price so that you would make 50% profit on each order.

So how do you actually go about finding these products to resell? Well, as the service provider, I’m going to assume that you also take advantage of the service that you offer. I mean, you generally don’t become a spray tan artist if you’re not obsessed with getting a sunless tan for yourself, right!? More than likely, you’re already using products that you love and that work best for you when you have a spray tan.To start the process, make a list of the brands of the products you’re interested in offering to your clients. Generally you can visit the websites of those brands and find the link they have for wholesale options. You may have to apply to be a wholesale partner and make an account on that company’s website. If you don’t see the option for wholesale directly on the company’s website, don’t be afraid to reach out to the company to ask if there’s an opportunity to become a wholesale vendor for their products. 

If you want to ensure that your clients can’t get the items you choose to offer anywhere except from your business, you can also choose to order from certain companies that only provide wholesale retail items. This means that not just any person off the street can go into a store and find that same product. The one-stop-shop for premium sunless products, X-TAN, has positioned itself as the place for business owners to shop retail products at wholesale that are made by professionals for professionals. When ordering from X-TAN, customers only have the option to order the premium sunless retail products for wholesale and are given the option to order those items at different quantities. 

When looking for the right spray tan wholesale product supplier, it’s important to keep in mind the quality of products that you’re hoping to carry in your business, the profit margin you want to make when reselling the products and the budget you want to put toward this expense. A good rule of thumb to go off of when pricing your retail items is to keep your profit margin at 50%. This means that if you buy an item for $10, you’d resell the item for $20. A lot of wholesale product suppliers will have a suggested retail price that they recommend to retailers. However, if they don’t have that recommendation and you aren’t sure the best way to price your retail products, you can always do your research to understand what the going price is for similar products in other retail settings and use that to determine your pricing. 

I hope that this information gives you the push to start your retail journey in your business! Remember, you deserve to be building your business to its full potential! To explore all of the premium sunless retail items and the wholesale options available, you can visit the PRO Shop on the X-TAN website.

Xoxo,

Kelly