How To Create More Impact In Your Beauty Business

As your beauty business BFF, it is my duty to supply you with all the knowledge on how you can create the most impact in your business so that your clients are thoroughly obsessed with what you offer. One of the biggest reasons you should focus heavily on creating more impact in your beauty biz is so you curate a business journey that is sustainable and full of longevity. The goal in opening and running your own business is typically to make a career out of something that you love doing. As a beauty professional, we put so much passion into our work, but at times we can get caught up in all of the must-do day to day business operations that we forget how important it is to keep our heart and soul into what we are creating. As a spray tan artist, you’re dealing with your client’s vulnerabilities and insecurities on a daily basis, this means that creating impact involves taking the time to understand what’s going to mean something to your clients and make a lasting impression. Here are the three ways that you can start creating major impact in your business starting now!

The Fortune Is In The Follow Up

This is such a simple task, but one that makes a huge difference in the way your clients view their experience with you. Nevertheless, It can be difficult to stay on top of following up with clients when your books are filled and you have a million other tasks to complete throughout the week. What can make this process easier is creating an automation that will send out a follow up message to your clients at a certain time after their appointment to see how they’re doing. It’s a nice touch to send a personalized follow up note to each client, however it can be easy to forget and lose track of your follow ups when they’re done manually. This small task can be so impactful because it allows you to make sure that your clients know you are grateful for them and that you’re willing to see how their experience was. Not to mention, it gives your clients the impression that you genuinely care about the actual result of their service and don't just see them as another booking in your calendar. This also gives you the opportunity to open up the communication to see if there was any opportunity for the experience to be better for the client instead of just leaving them hanging if something didn’t go the way they were hoping.

Stay Thankful

Again, another small, but mighty gesture that can create massive impact on your clients and business. You should take the time to thank your clients at the end of their service so they know you’re grateful that they chose your business for their sunless needs. But it’s also impactful to send a genuine thank you within your follow up message so that you can make sure they are getting the feeling that you are grateful for them. It’s going to create so much more impact and, in turn, create more excitement within them to continue coming to you and purchasing the products and services that you offer. 

Authenticity 

This one is huge. I cannot reiterate this point enough because that’s how impactful it is for your business. When it comes down to it, people want to buy from other people that they can relate to and trust. Energy and authenticity is something that people can sense, even if it’s over the internet and that can make a huge difference in the way that someone interacts with you and your brand. That’s why it's so imperative that you come from an authentic space whenever you’re working with clients, marketing your beauty biz or just showing up in life in general. Showing up in your authentic state creates a business that is heart centered. When your business is heart centered, your true supporters and fans will be naturally drawn to you. You can never fail by moving authentically because you’re staying true to who you are and with that comes a business that you truly believe in. At the core, authenticity breeds a business that becomes sustainable, as well as giving you the opportunity to create a life-long, loving journey for your career. 

Creating impact in your beauty business is all about finding the ways in which you can create a product of your passion that feels good to you and the clients you serve. This impact will create longevity in your career and consistently bring you the dream clients that you can’t wait to work with and that can’t wait to work with you! If you’re interested in learning more on how you can create more impact and build the business of your dreams, head to the Spray Tan Class website for all of our courses and resources that are meant to help drive your success!

Xoxo,

Kelly