How To Create a Five Star Spray Tan Experience

Your clients deserve the best! They deserve to have red carpet treatment during their appointment. You might have read the words “red carpet treatment’ and thought, “what are you talking about Kelly, are we going to the Emmys?!” Not exactly. What I’m actually talking about is pulling out the red carpet for your clients! Providing a red carpet experience for your clients will allow them to leave feeling like royalty and ready to tell all their friends about the best spray tan in town. That’s a win-win! When you go above and beyond, exceed expectations and wow your clients with the things they’ve never experienced before with any other artist, that’s how you get return business and increase your word of mouth marketing. You know what they say, “it’s the little things that matter most.” Small details that you may not think would make a huge impact on a client can actually be what takes an appointment to the next level! When clients get an unforgettable experience that leaves them FEELING amazing way past the time they leave you, that’s when they start telling ALL their girlfrans about you. So what is really involved in pulling out the red carpet? Here’s a few things you can do:

Have All-The-Things

Remember how we said that the little things matter? Well, it’s true. The “extras'' during your appointments will help your clients feel like they are getting serviced by someone who knows what the heck they’re doing. You want your clients to know that you are knowledgeable, conscious of sanitation and safety and fully prepared. When we are talking about all the extra things, we are talking sticky feet, hair nets, disposable panties, nose plugs, barrier cream, prep spray, etc. Pull out the stops because chances are, not every artist is going to go to this extent, which means your clients will automatically be impressed with how thorough you are even before you start spraying them.

Stay Grateful

The fact of the matter is that your client didn’t have to choose you for their service, but they did! Continue to stay grounded in gratitude with every client that walks through your door and show that gratitude when you’re interacting with your clients throughout their appointment. This can be done by greeting them by their name when they first arrive and thanking them for coming at the beginning and end of their service. You would be amazed at how far a simple hello and thank you can go with the type of lasting impression it leaves in someone’s mind. 

Clearly Communicate

Communication is key! Have you ever heard that saying before? It’s important to make sure your clients have a very clear understanding of spray tan prep and aftercare. As you already know, having a drop dead flawless spray tan takes teamwork! You must rely on  your client to do their part in the prep and aftercare process in order for them to receive the best results possible. However, this will only happen if YOU take the initiative to effectively communicate how to prep and care for their tan. You’re the expert and the professional, so even though this process involves teamwork, you’re the leader of the team.

Dry and Dust

You should do your best to make sure your client doesn’t leave their appointment feeling sticky and gross. We all know that feeling after a spray tan where you feel like you can’t make any sudden movements, you can’t touch anything and you have to get dressed super cautiously. Although a little stickiness is normal once the tan is complete, your clients should feel comfortable moving around and getting dressed right away. To ensure this happens, thoroughly dry them and dust finishing powder on all over their body, particularly on areas that tend to feel most sticky or have transfer, such as the creases of the arms and legs, under the booty and on the underarm area. 

Follow Up

The five star, red carpet experience does not end when your client leaves their appointment! The fortune is in the follow up. Which means that your clients should be reminded that you’re grateful to have been able to provide them with a service and that you care how they felt about their results. Make it a priority to follow up 1-2 days after the appointment to check in with their experience so you can provide them with the opportunity to give feedback and ask any questions they may have. This allows you to resolve any issues and shows them that you genuinely want to have the results they desire. 

These are just a few ways you create an overall amazing experience for each and every client! Feel free to get creative and think outside the box when creating a top tier experience in your beauty biz! Remember that first impressions are lasting impressions. From the second your client walks through the door to the post appointment follow up, they should feel valued and appreciated. If you read through these tips and realize that you need to stock up on your red carpet service items, head over to the X-TAN Sunless Pro Shop!

Xoxo,

Kelly