Diversify Your Lead Generation Strategy & Grow Your Clientele Beyond Social Media

In the fast-paced world of beauty business, it's no secret that social media plays a significant role in reaching potential clients. However, putting all your efforts into social media for lead generation can not only be frustrating, but it may also cause you to see slower growth in your business. If you’ve dipped your toes into social media marketing for your beauty biz, you know all about the constantly changing algorithms and unpredictable post performances. Focusing all of your energy into social media is like putting your eggs in one basket, a basket that isn’t always the most stable. Working in social media marketing is a full time job, one that businesses pay other people to perform for them. Therefore, if you’re operating as a one woman show trying to build up your social media, it can be a big task to take on! Luckily, social media is not the only way to bring in leads to your business. So, how can you generate more leads and build a rock-solid clientele while minimizing your reliance on social media? Here are three strategies to consider:

1. Build and Nurture Your Email List

Your email list is a treasure trove of potential clients who are genuinely interested in your services. Don't underestimate the power of maintaining and engaging with the individuals who have already subscribed to know more about your services. If you're struggling to come up with what to share with your list, consider repurposing content from your social media platforms or website. Think of your email list as your inner circle, the friends you want to share all the juicy details with. Keep them updated, informed, and engaged and whatever you do, don't neglect them! Email marketing is a powerful tool that can be used in your lead generation arsenal.

2. Explore Blogs and Podcasts

Blogs and podcasts offer alternative avenues to connect with the "right people." However, if you've dabbled in these platforms without seeing substantial results, it's time to reevaluate your strategy. Ensure that your content aligns with your ideal client by focusing on elements like:

• Show notes that provide valuable insights or summaries.
• Guest speakers who can bring unique perspectives or expertise.
• Topics that resonate with your target audience.
• Keywords that improve discoverability on search engines.

By optimizing your approach to these platforms, you can attract and engage potential clients outside of social media. There’s also several different ways that these platforms can be used to increase exposure to potential clients. You can create your own blog and podcast to be found through your website and other marketing avenues, which allows you the freedom to bring on guests that would connect to your audience and help expand your network. However, you can also use these platforms to be a guest through other business’ Podcasts and Blogs in order to connect with the audience they’ve grown. 

3. Embrace Search Engine Optimization (SEO)

SEO might sound intimidating if you're not tech-savvy, but it's a critical tool for enhancing your online presence and reaching your ideal clients. SEO involves optimizing your website behind the scenes, making it easier for search engines to find and rank your content. If you’re thinking, “Yikes,” because you don’t know the first thing about SEO, don’t sweat it! You don't need to be an IT specialist to improve your SEO. Most of the time if you’ve built your website yourself through a platform like WIX, they offer insight into how you can improve your search engine optimization through the backend of your website without much of a headache. However, if you find this area to be too overwhelming or confusing, consider hiring someone to assist you. While it may take some time to see the results, the long-term benefits are well worth the effort when it comes to bringing in more leads to your business.

As we mentioned previously, relying solely on social media for lead generation in the beauty industry can hold you back from truly seeing the results you wish to see in your business. Diversifying your approach by building and nurturing your email list, exploring blogs and podcasts, and embracing SEO can help you expand your reach and build a solid clientele filled with raving fans. Remember, it's essential to think outside the box and adapt to changing trends to ensure the growth and success of your business. To learn more about all of the resources we have available to help sunless biz owners like you grow their beauty business to 5-6 figures, make sure to explore the Spray Tan Class website and course offerings!

Xoxo,

Kelly