3 Ways to Elevate Your Beauty Business

Do you ever feel like you’re juggling a million things in your beauty business but not making the progress you desire? If you’re nodding your head in agreement, then this is for you, Glow Boss! When you’re putting your energy into the things that aren’t adding to the progression you want to see toward your goals, this is when you can start to feel burnout and frustration hit hard! There may be times when you just want to throw everything away because it feels like your entrepreneurial journey has been nothing but an uphill battle. If all of this is resonating with you then it’s time that you make some moves that are sure to push your goals forward and elevate your business. Below we outline three strategies you can implement to help propel your beauty business.

Consistency is Key

 One of the fundamental principles for success in any beauty business is consistency. You need to be visible and in front of your audience consistently in order to stay top of mind to current and prospective clients. Here are two components of consistency to keep in mind when marketing your business:

•   Show Up Everywhere: Keep your audience in the loop by regularly posting on your social media channels, sending text messages, and creating engaging email newsletters. It’s important to remember that consistency doesn’t just involve posting on social media. Social media is a great way to build relationships with new people, however this should just be one avenue that you strive to stay consistent with. It’s important to build out a marketing strategy that contains several different sources of lead generation and stay consistent with that process in order to see real results take place in your business. 
•   Value-Driven Content: Your content should be all about adding value. Inform, inspire, educate, or entertain your audience with each piece of content you create. The more value you provide, the more you’ll instill the know-like-trust factor with your clients, which is the foundation to relationship building and creating a clientele of raving fans. When creating content, make sure you’re appealing to the pain points and concerns your clients may have toward the service. Posting pretty pictures to grab someone’s attention is great, but your content should evoke an emotional response with your audience in order for it to be used as an effective way to grow your business. 

Craft Irresistible Offers

If you find that your clients aren’t booking the services, packages, memberships, or purchasing retail products you have available, it’s time to revisit your offerings! In order to peak interest from your clients when it comes to your offers, they have to appeal to the needs and wants that your clients have and the desired results they’re trying to achieve. Here’s what you should consider when developing irresistible offers:

•   Target Market Alignment: Are your packages and memberships tailored to your ideal target audience or niche market? Knowing information about your target audience’s lifestyle and habits will allow you to craft your offers around the ways in which you can benefit their life. For example, if your ideal client works in the fitness industry, they would benefit from an offer that includes additional hydration and sweat resistant tanning options in order to increase the longevity of their color. 
•   Client-Centric Positioning: Ensure that your offers resonate with your client’s needs and desires. When thinking about the desired results of the clients you serve, you can then position your offers as solutions to their problems. For example, if your niche is bridal spray tans, your clients aren’t going to be interested in a tanning package that offers your darkest solution. These clients want to look like the most radiant version of themselves for their big day. Therefore, they typically will request a subtle glow that still looks natural. Keeping this in mind, you can put together a package of services you offer that will relate to the need for bridal clients to feel beautiful and confident for their wedding.

Be Proactive, Not Reactive

Waiting for clients to magically appear on your schedule is not the type of strategy that will boost your business forward. To reach your goals you’ll need to take charge and go after new clients. Remember; closed mouths don’t get fed. Don’t be afraid to step out of your comfort zone and ask for a sale. It’s time to take action by trying these proactive approaches:

•   Diversify Lead Generation: As we mentioned earlier, there are numerous ways to generate leads beyond social media. Get creative and think outside the box. One massively beneficial way to draw in new eyes to your business is through collaborations and partnerships. When you get involved with partnerships or sign up to be a vendor at local events, you’re able to network and mingle with groups of people that may not have ever heard of your business before, but would be interested in the services you offer. The more word of mouth you’re able to stir up through in-person interactions will greatly benefit the growth of your business. 
•   Social Media Engagement: Although there are a ton of ways to gain exposure to your business, social media is something that present day business owners have at the tip of their fingers in order to create lead generation for their business. It’s important to note that social media is a great tool when used strategically, however it does take time to build up a following to the point that you see clients booking from your social media efforts. It’s a lot more work than most people tend to think, but with persistence, it can lead to a strong online presence that will create opportunities for growth. To use social media effectively for lead generation, start building relationships today by using a DM strategy to get into your client’s messages so that you can form more meaningful connections. When using social media, it’s important that you are social! Make sure to interact with accounts that align with your ideal client by commenting, liking and following new pages.

We hope these tips ignite your entrepreneurial spirit and inspire you to take your beauty business to new heights. Success in the beauty industry is all about adapting and evolving, so identify one area in your business where you’re currently facing challenges and start implementing these strategies today. You’ve got this, queen! If you’re ready to take your journey to a new level and start earning 5-6 figures in your beauty biz, make sure to enroll now in our Master’s Spray Tan Certification Course today! We will not only guide you through perfecting your spray tan technique, but you’ll also learn high level business strategies that will help bring your income goals to life. Check it out here!

Xoxo,

Kelly